My name is Edwin Yan, a passionate carp angler and the founder of a fishing tackle business. After more than a decade as an educator, I embarked on a new journey in the fishing trade, which I have now been dedicated to for over 17 years.

My core mission has always been to develop a carp fishing system that truly resonates with me — one that I would personally love to use — and then share it with fellow enthusiasts. This vision was the very reason I started a company. The birth of every new product fills me with excitement, and behind each lies a story of challenges and breakthroughs, which I look forward to sharing gradually through this blog.

Now in my forties, I am setting out anew with a lifelong commitment: to create products that inspire, offer true value, and integrate thoughtful innovation.